Thank you for your support ....
Thank you to everyone who has supported marketing4writers in our journey. It's a hard thing getting a new business off the ground and every kind word, every bit of constructive criticism, every comment, every tiniest bit of thought from anyone and everyone has been noticed and much appreciated.
Wishing you a wonderful festive season, that Santa brings you lots of wonderful books to read, and that his elves have packed lots of your books into other people's Christmas sacks!
Hate pop ups? Not got one on your website? Hmmmmm .... the single way I get the most sign ups to my email is from.. you guessed .. the pop up. People moan a lot about them but actually they work.
But some pop ups deserve to be smacked down! And Google is on the case ... this article from TechCrunch explains all. It is a bit techy, but scroll down to the pics of a smart phone screen and you can see which pop ups are going to get penalised .. the ones you can't easily get rid of, the ones that cover content the second you arrive on the site, and mainly for the sites as they appear on mobiles. PS. "Interstitial" means pop up, in ordinary language.
My pop up is going to have to change, but I have until the end of the year to sort it out ... mine probably pops up too soon (though I have it on the max delay that app offers and it should only be popping up on your first visit) an dis a bit big (but it's the only size this app offers).
Anyway, pop ups are changing .. if you have a big pop up that pops up 'intrusively' as defined by Google you will need to change as well. No hurry ... but prior warning.
If I had a dollar for every young adult author who told me that Snapchat was ‘the way to go’ for reaching young adults ... but then asked me how on earth to get going on Snapchat ... I’d be a millionaire. We’ll I’d have at least enough to fund my chocolate brownie addiction. Snapchat is a challenge, that's for sure.
Is it the promised land for young adult writers seeking to reach their audience and sell more books? Or another false hope?
So here’s a round up of what I’ve found out about Snapchat that’s of value to writers of young adult novels:
Melbourne workshop at BusyBird Publishing
Hi. I'm Sara Hood and this is one of my favourite workshops to give, because people usually leave looking so bouncy and invigorated ... and with a simple, practical plan for what to do to sell more books. Book marketing ain't so hard, or scary, or expensive.
Don't worry if you're frustrated, angry, even resentful about having to be your own marketer. Bring those frustrations and we'll help you fix that too! Feel free to email me or put a comment below .. questions, comments, feedback ... love to hear from you.
Who do you listen to? What do you really need to be doing?
Book marketing isn't rocket science, no matter what people may want you to believe. It's not hard or time consuming or even expensive. You just need to build a practical plan and then stick to it.
End of story.
That of course is much easier than it sounds. But not much.
That's what we do at marketing4writers.net. We help you create a clear, practical, simple plan to sell more books. Sign up for the free updates and you will also get invites to free webinars, and there will also be inexpensive but paid-for webinars as well.
What have you got to lose?
Three more moves were announced for Instagram on 1 June 2016:
You know how Facebook personal profiles are different to Facebook business pages? This Instgram change is same, same but different. If you have a business profile, users can now call, text or email you using the contact button. They can also get directions to visit you. Business profiles also get insights and the ability to promote.
Yes, I just mentioned Insights. You know it on Facebook. Now it’s on Instagram.
Yes, I also just mentioned advertising aka ‘promoting;. There has been Instagram advertising for a while now, but the new change is that you can promote a post within the app, for example adding a button with a call to action.
US and Antipodean Instagram business users can expect to see these changes in the coming months, and the rest of the world by the end of the year.
The closing para in the official announcement is critical:
These business tools are just some of the ways we hope to make growing a business on Instagram that much easier.
In other words, stand by there’s more coming down the pike.
Here's the official announcement from Instagram.
Update on previous changes:
The end of the chronological listing of posts, which was replaced with an algorithm sorting the available posts and ordering them (rather like Facebook does). Just like with Facebook, though, you can control this to some degree by interacting with people you want to see regularly (don’t just lurk!) and by activating Turn on Post Notifications, which is under those three little dots at the right hand side of the post, at the top, above the pic.
Videos: length extended from 15 seconds to 60 seconds and you can now see the number of views. Click on the number of views and you can see the number of lies, along with an option to follow those who liked the video.
Photo ads call to action: tap on the photo in an ad and it brings up the call to action (see above, plus click through to your app or website)
Please let me know if this post is useful. If it is, will keep an eye out for more like it and deliver it here too.
Is there a way to manage your book marketing time better?
There are two brilliant ways to free up your marketing time to have more time to write.
1. Build a marketing plan. And then stick to it.
Who has time to plan, right? Hmmm .. the young woman who climbed Scotland's highest mountain in shorts, equipped with a selfie stick and in the depths of winter may well agree. She almost died.
Why not think of your book marketing as like climbing a lovely mountain, with lots of comfy benches to sit on and a beautiful view from the top. You need the right clothes and equipment, a map and have laid out a route. Plus lots of Kendal Mint Cake. But you also need to know that it's not just hard slog because there are those comfy benches to rest on, and you can look forward to the view at the top because you know that it will be beautiful and think how fantastic it will feel to have made it.
Those are the benefits of having a plan.
Creating that plan takes time to start with, but it doesn't have to be gorgeously written, researched to the depth of a PhD thesis or designed like a coffee table book.
It can be a series of sticky notes, a ring binder with pages of semi-organised chaos or typed pages riddled with grammaticals and typos. The key thing is to have a plan with goals, that you can read and understand. Then the implementation is so much simpler and quicker. One other wonderful by-product of a plan is it's far less consuming of your energy because you're less likely to be getting anxious about not doing enough, doing the wrong thing, whether you should be doing something different, or if it's making a difference ... and all those other marketing worries that sap your creative energy to write the next book. You have a plan!
2. Use time saving tools - here are two
The second way to free up time is to use time saving tools. Especially the free ones. I love hootsuite for managing Twitter and for Facebook I use the scheduler that's built into Facebook pages. They save so much time! They give you so much more control! Instead of constantly having to remember to find something to post to Facebook and being around at the right time to do it, you can allocate an hour a week to set up all your posts or the following seven days, and maybe five minutes twice a day to comment or like or share. Don't set up Facebook and then not return until it's time to schedule more posts. Social media is, of course, about engagement and building a community. That's a big trap it's important to avoid when using scheduling tools. It's definitely not set and forget. For Twitter it's important to be more in the moment than with Facebook. Twitter users expect a much swifter response but hootsuite enables you to manage that much more easily, so plan to be around more often if you use Twitter.
I've made a couple of videos to explain it more simply. Apologies in advance that they've not got the best audio. You'll be able to hear it fine, but it's rather fuzzier than I'd like. I also talk rather quickly, but you're busy so I'm trying not to waste your time explaining the same things in 27 different ways or waffling on about things that aren't that important. If the videos move more quickly than you'd prefer please just pause or watch it again. If they are really too fast then please let me know in the comments and I can adjust in the future.
Here are the links to the videos:
Time saving tips for busy writers: Facebook Scheduler
Time saving tips for busy writers: Hootsuite for managing Twitter
So that's it: time saving can be achieved by having a plan and using time saving tools, of which here are two.
What have I missed? Feel free to share your time saving ideas, tips, quirks and sage advice in the comments. It's great to hear other ways of working, what works for you and what doesn't, and how you find the new 'always on' world helps or hinders growing sales for writers.
Is asking for reader reviews the horriblest part of book marketing?
References to Amazon: This blog post makes a lot of references to Amazon, but this is just me trying to keep things simple when discussing e-tailers and social cataloguing websites (eg GoodReads). It's cumbersome to keep writing Amazon, GoodReads, et al, so I have just written Amazon instead. So apart from the bits that specifically are unique to Amazon (and they're noted) when you read 'Amazon' please fill in the rest accordingly.
Let me know your thoughts? Would love to hear your thoughts in the comments below or on Facebook or feel free to email me. What's missed?
It feels like begging (badgering?) your poor readers to do you a favour. And then after you've put yourself out there, how often can you see any direct correlation between getting good reviews and better sales? Is it any surprise that so many writers conclude that because it doesn't make any difference they don't need to bother?
The trouble is that it does make a difference. And you do need to bother.
And the sad thing is that it doesn't have to be sleazy or salesy or just icky .. it can be fun!
- Why bother?
- How to ask for reviews without being sleazy - with some great examples
- Where to ask for reviews
And not one tiny bit is sleazy. Promise.
Plus 5 things absolutely NOT to do.
Why are we here?
Writers write. But these days writers are expected to handle their own marketing. And that's a whole different box of snakes.