Book Marketing Boot Camp - Kicking It On
Book Marketing Boot Camp-Kicking It On is for writers who already have an author platform but want to refine it, review it, kick it along so it sells more books.
It used the the simple, tried and true structure of the 7Ps which has been developed for which has been revised to be specifically appropriate for books.
Book Marketing Boot Camp-Let's Get Started but uses the model to see where there may be gaps, or areas to improve or refine.
Those 7Ps of marketing is a tried and tested structure that has been revised to suit books and book marketing. It is:
The framework starts with a situation analysis (aka research) which is drawn out into a SWOT - a simple mechanism to pull out the most important Strengths and Weaknesses, Opportunities and Threats. For an experienced writer, much of this will be in your head already. It just needs pulling out onto a page and sifting through for the gems.
Then we move on to planning and accountability: a timeline, a budget and a list of milestones along the way so you can track your progress.
And finally, the most important part: tracking book sales against
Having completed the workshop you are invited to join a closed Facebook group of others who have also completed the workshop, so you can share and ask questions, and we jump in as often as we can to provide ongoing support. So when the workshop is finished you're not on your own!
What will you have at the end? A clear, simple, accountable marketing plan that will refine your existing author platform, ensuring it's unique to you and your work. It will recognise your time availability for marketing, level of marketing skills and career goals.
We offer this as:
What we don't do is write you a plan. Any successful marketing plan has to be written from your heart .. and we can't replicate your heart!
For more information or to book a workshop, please email me.
It used the the simple, tried and true structure of the 7Ps which has been developed for which has been revised to be specifically appropriate for books.
Book Marketing Boot Camp-Let's Get Started but uses the model to see where there may be gaps, or areas to improve or refine.
Those 7Ps of marketing is a tried and tested structure that has been revised to suit books and book marketing. It is:
- Product - what are you offering?
- Process - how are you bringing your creativity to the reader?
- Price - lots of different ways to look at price
- Place - your place in their world
- Promotion - exactly that, promoting yourself
- People - who is going to do the work?
- Packaging - what you look like to the world
The framework starts with a situation analysis (aka research) which is drawn out into a SWOT - a simple mechanism to pull out the most important Strengths and Weaknesses, Opportunities and Threats. For an experienced writer, much of this will be in your head already. It just needs pulling out onto a page and sifting through for the gems.
Then we move on to planning and accountability: a timeline, a budget and a list of milestones along the way so you can track your progress.
And finally, the most important part: tracking book sales against
Having completed the workshop you are invited to join a closed Facebook group of others who have also completed the workshop, so you can share and ask questions, and we jump in as often as we can to provide ongoing support. So when the workshop is finished you're not on your own!
What will you have at the end? A clear, simple, accountable marketing plan that will refine your existing author platform, ensuring it's unique to you and your work. It will recognise your time availability for marketing, level of marketing skills and career goals.
We offer this as:
- Three hour, one on one workshop, via skype or face-to-face. $499 (around US$444 and GBP261)
- Group workshop of up to 5 people
- Presentation
What we don't do is write you a plan. Any successful marketing plan has to be written from your heart .. and we can't replicate your heart!
For more information or to book a workshop, please email me.
