Where I am training ...
Whilst I do mainly one on one coaching, from time to time I do also train groups. So here is the info for when I do! Please come and join in ... it's not dull and tedious, I promise!
Romance Writers of Australia
Online Workshop List (called OWLs)
Online Workshop List (called OWLs)
Turning strangers into fans - building a sales funnel that delivers
When: First Monday: 13 April 2015 (two hours). Second Monday: 20 April 2015 (one hour). Time TBA but probably around 7pm AEST. From 13 April to 26 April (one week after the last session) you have access to a dedicated Facebook group for questions and sharing. So you're never on your own.
Cost: AU$25 for RWA members. AU$35 for non members.
Where: At your place. This is all online, so you'll need to have a computer with internet access, and ideally a headset and mic (the ear buds you use for your smartphone are fine).
Bookings open on 1 February 2015.
The focus of the course is on
What you will learn:
I am a firm believer in:
For more info, please feel free to email me. Always happy to talk!
When: First Monday: 13 April 2015 (two hours). Second Monday: 20 April 2015 (one hour). Time TBA but probably around 7pm AEST. From 13 April to 26 April (one week after the last session) you have access to a dedicated Facebook group for questions and sharing. So you're never on your own.
Cost: AU$25 for RWA members. AU$35 for non members.
Where: At your place. This is all online, so you'll need to have a computer with internet access, and ideally a headset and mic (the ear buds you use for your smartphone are fine).
Bookings open on 1 February 2015.
The focus of the course is on
- Identifying what it is that you are offering and what it is that makes your book/s unique (and therefore what the key messages are to underpin your communications)
- Understanding of the roles of the most widely-used marketing options on the internet (blogging, Facebook, Twitter, Google AdSense etc)
- Choosing the ones that suit you
- Building your online author presence in such a way that creates a sales funnel, for both indie and trad published
What you will learn:
- How to differentiate your books from everyone else's - one of the keys to discoverability
- How Facebook works .. and why you need to be using a business Page
- How Twitter works .. and how to grow your presence on it
- Why you need to have a website or blog
- How to make email marketing work for you - and why your email list is worth its weight in diamonds
- How to make all your activity focus on one outcome: selling more books without turning marketing into a burden that saps your energy and cuts into your writing time
I am a firm believer in:
- Starting with the end in mind: decide what you want to achieve and then build a plan to aim to achieve that
- The value of thinking through what you want to do before plunging in - and how much time you want to dedicate to it - and then implementing what you have planned whilst monitoring your results
- Using your plan as the framework to review and revise so you can continually improve
For more info, please feel free to email me. Always happy to talk!
